Publications and Style Guides
To achieve a consistent look and feel of all university documents, web pages, marketing collateral and printed matter, Penn State has recommended and developed several style guides.
It is important to note that the university requires proper use of its trademarks and logos.
- Editorial Style Guide
Used for items specific to the university; otherwise, refer to the Chicago Manual of Style.
- Web Style Guide
For official university, college and department web sites.
- Use of Penn State Mark
- Penn State image collection
For more information, see the Penn State Visual and Editorial Standards home page.
Explains proper use of the Penn State Mark—
The university requires proper
use of the Penn State Mark in print and on the web.
Contains an archive of various Penn State Marks as well as campus scenese available for use in university documents, presentations and web sites. Please read the accompanying policies regarding use of trademarks, logos and copyrighted material.
ESM Department Resources
In addition to the resources above, the ESM department maintains a media archive, available to ESM faculty, staff and students, only. Login using your Penn State Access Account.

